Macworld We’re still recovering from the price hikes Apple announced on Thursday. One way to avoid the new prices is to shop at Amazon during its Prime Day sales event, but if you’ve yet to act, you may have missed out.

Tim Cook says Apple price increases are “unavoidable" as AI demand drives up memory chip costs, calling the supply crunch a “hundred-year flood."

Apple and Google just made one of the most important artificial intelligence (AI) announcements of the year. Under a new multi-year collaboration, Apple will base the next generation of its Apple Foundation Models on Google's Gemini models and cloud technology

Apple has taken a bold step into the budget tech market, a segment traditionally dominated by brands like Samsung, Google, and Windows PC manufacturers. By using its unique vertical integration—controlling hardware, software, and chip production—Apple ...

A popular exchange-traded fund focused on Big Tech stocks was down sharply Thursday morning, as Apple posted the biggest drop in its portfolio. The Roundhill Magnificent Seven ETF — whose holdings of seven closely watched Big Tech stocks include Nvidia,

Apple is widely known for building iconic devices and breakthrough technology, but did you know some of its most revolutionary features actually started in someone else's garage? Unlike some tech giants that acquire companies with the aim of eliminating ...

Apple Watch Series 11 and Apple Watch SE 3 are the best Apple deals remaining in Prime Day 2026. Select AirPods, iPads, and accessories are also still on sale.

With top-notch sound quality, noise canceling, and design and tight integration with your other Apple products, the AirPods Max 2 are a great pair of headphones for Apple fans, and they’re available at a great Prime Day price of $150 off — the lowest we’ve seen.

Memory costs have exploded in 2026, leading Apple and other computing giants to jack up laptop prices. Against that backdrop, here’s how to save on a new PC this year.