What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Loyalty programs are always evolving based on new technology, current social trends and even the way customers think. Wanting to know more about what’s important to loyalty professionals, my company’s ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

For decades, retail loyalty programs followed a familiar script: earn points, redeem rewards, repeat. The model worked well enough in a simpler competitive environment. But as acquisition costs rise, ...

A closer look at a handful of airlines that still provide frequent flyers with free upgrades.

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Summer is the peak season for fun-in-the-sun adventures like traveling, camping, sports, cookouts, tailgates and other ...