Few athletes have transformed an entire sport as quickly as Caitlin Clark. Long before she played her first professional game ...

The F1 Academy's growth outlook is surging as interest in women's sports continues to rise. "We don't expect, as the female ...

The SEC and Allstate are set to announce a new multi-year sponsorship agreement that centers on women’s sports. The deal was ...

The new program will feature 12 WNBA or NWSL games in primetime for nine Sundays this summer. On the surface, more women’s sports on a major network is a good thing. It means more distribution, more ...

Plenty of media companies are filling their schedules with all kinds of women’s sports, ranging from WNBA games to League One ...

Women’s sports is growing, but who gets to lead it isn’t keeping pace. That's why Sport Beach launched the Women’s Leadership Council.

Clockwise from left: Lottie Woad, Mikaela Shiffrin, Paige Bueckers, A'ja Wilson, Chloe Kelly and Lois Boisson Design: Dan Goldfarb; Photos: Mauro Ujetto, James Gill, Kate McShane, Adam Hagy, Thien-An ...

Brett Knight is an assistant managing editor covering sports business. If the two sides can come to an agreement and preserve the momentum, they will have a long line of investors hoping to pour money ...

Wellness culture has spent decades selling women on smallness. Shrink your waist, slim your thighs, take up less space. Don't lift weights, don't get bulky. Despite years of being fed these messages, ...

Day 2 of SBJ’s Brand Innovation Summit continued in Chicago with Carolyn Braff, vice president of sports & entertainment at ...

The MEAC is adding women's flag football and women's golf as championship sports, giving the HBCU conference a bigger ...